Stories

Black Audiences Measured Fraudulently, Says Black Media Mogul

May 2, 2023

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Byron Allen, head of Allen Media Group, which owns the Weather Channel, Local Now, TheGrio and several local TV stations, said Nielsen’s methods of counting viewers was “fraudulent.” Sharon Reed and Bennie Carollo discuss on Indisputable. Tell us what you think in the comments below.

“While CEOs often make cameos on the upfront stage in a bid to bolster the pitch to ad buyers, Byron Allen went a step beyond Wednesday by serving as emcee for his company’s lunchtime presentation.

Allen Media Group, which owns the Weather Channel, streaming service Local Now, multiplatform network TheGrio and local TV stations, hosted advertisers at a restaurant across from Radio City Music Hall. Allen, who got his start in stand-up comedy, offered frequently unfiltered commentary throughout the event.”

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